WOAW

Personal Branding for Founders and CEOs

Inspired by Bowie.

About Us

Personal branding is tough. Our team has an in-depth understanding of social media, an eye for content creation and a flair for community building. We build your personal brand, so you can build your business.

Inspired by Bowie

Bowie forged his path by being unapologetically himself. When it comes to personal branding, we’ve found that tapping into the intricacies of what makes you different drives real conversation, high engagement and inbound leads.

Our Services

Personal branding

Whether the goal is to position yourself as a thought leader, attract new talent or drive client acquisition, our campaigns and KPIs are tailored specifically to your objectives.

Consultancy

Sometimes a bit of guidance is all it takes. We’ll work alongside your in-house team to identify the gaps in your online marketing strategy, then we’ll divise a long-term solution that you can execute.

How It Works

Analysis

Our team will evaluate your existing marketing strategy and identify the opportunities for improvement likely to have the highest impact.

Strategy

We'll formulate a bespoke strategy based on the unique strengths of your brand. Our experienced team of writers will create a content package purpose built to drive maximum engagement, which you’ll have the opportunity to tweak until it’s just right.

Execution

We'll publish your content over an agreed time-frame, closely monitoring its reception and the most important social media metrics. That way, we can continue to optimise and refine the content over the course of your campaign.

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“WOAW promised to deliver on-brand and exceptionally engaging content, and I'm happy to confirm they did just that. The campaign was hassle-free and the team are a pleasure to work with”
James Caan CBE

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“WOAW has been fantastic in helping me grow my personal brand. Posts increased engagement within my community but also converted readers to followers. I really couldn’t recommend them more”
Ania KubowCo-Founder at Nimbla

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“The process of creating and reviewing content was smooth, and I like how the correct tone of voice was kept throughout posts. The sign up process was engaging, and KPIs were assessed on a monthly basis”
Ariel Levy

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“WOAW promised to deliver on-brand and exceptionally engaging content, and I'm happy to confirm they did just that. The campaign was hassle-free and the team are a pleasure to work with”
James Caan CBE

“

“WOAW has been fantastic in helping me grow my personal brand. Posts increased engagement within my community but also converted readers to followers. I really couldn’t recommend them more”
Ania KubowCo-Founder at Nimbla

“

“The process of creating and reviewing content was smooth, and I like how the correct tone of voice was kept throughout posts. The sign up process was engaging, and KPIs were assessed on a monthly basis”
Ariel Levy

Case Studies

Say hello to our current and past success stories

James Caan CBE

Mission:
Boost James' follower engagement to increase his exposure and the amount of traffic he can drive to his recruitment companies and other ventures.

Results:
After 3 months, our average post had 6 times more comments and 4 times more likes than James' average before we started. We generated over 1 million content views each month.

Testimonial:
``WOAW promised to deliver on-brand and exceptionally engaging content, and I'm happy to confirm they did just that. The campaign was hassle-free and the team are a pleasure to work with.``

Ariel Levy

Mission:
Build a following for Ariel on Linkedin, maintaining an active presence and increasing sign-ups for his bi-weekly property event.

Results:
We generated over 25,000 monthly content views and helped Ariel fill his 3-6 person property breakfast events.

Testimonial:
``The actual process of creating and reviewing content was smooth, and I like how the correct tone of voice was kept throughout the posts. The sign up process was engaging, and the clear goals were assessed on a monthly basis.``

HeadTalks

Mission:
Increase Oliver’s exposure in the Mental Health and wellbeing space with a specific focus on reaching HR directors.

Results:
We provided a complete makeover for Oliver’s profile to facilitate networking opportunities with HR directors.

Testimonial:
“Within a month, the team's content had generated over 21,000 views, which fulfilled their promise of sustained growth and high quality content”

Nimbla

Mission:
Establish Ania as a key thought leader in the InsurTech space and solidify her brand through content on entrepreneurship, InsurTech and FinTech.

Results:
We generated over 37,000 content views for Ania through bespoke story-based content.

Testimonial:
“My exposure increased by 20% in the first month and I put it down to the fantastic and topical content Joe and the team put together. The approach the team take is extremely professional, I really couldn’t recommend them more.”

Craft and Origin

Mission:
Revamp Craft and Origin’s online presence with a clear focus on making wine accessible to the masses. Use this new brand to drive in-store sales.

Results:
Over 68% sales growth from Craft and Origin’s main retailer over the first 4 months of our campaign.

Testimonial:
``WOAW is a highly professional yet down to earth company with a can-do attitude. The team instinctively got C&O's brand and target audience. I'm excited to continue working with WOAW to see what they'll suggest next”

Stormhoek

Mission:
Grow Stormhoek’s following across social media to drive greater brand recognition and online engagements with the brand.

Results:
Within 6 weeks of working on Stormhoek, we had doubled the following that had previously taken a year to build up.

Testimonial:
“WOAW took on the challenge of rejuvenating and boosting our social media strategy back in November 2018. Joe and his team have delivered well above our initial expectations and have been nothing short of an absolute breath of fresh air to work with”